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Pear-Laine, Lingerie
Supporting a confident you
An independent lingerie boutique based in Hereford, with a mission to provide well-fitting lingerie, to help women feel comfortable and confident.
Our focus is on the right fit for you, which is why we highly recommend booking an in-store fitting appointment for your first visit. This will enable us to work with you to find the best fit for you all in a welcoming, friendly environment.
Our collection is from a range of high-quality brands, from cup size A to K with a friendly professional fitting service.
For now, as we build our website we have a small selection of the styles we have available, however we have a wider selection in store. If you can't see what you are looking for please get in touch.
Read our storySpotlight
Featured Products
Underwire bra from Rosa Faia that creates a stylish look no matter what your bust size.
Underwired bra with four-part cups ...
Underwired bra with four-part cups ...
£72.00 £29.00
Taking centre stage, this season is Portia; a new premium range by Fantasie. Featuring luxe scroll embroidery detailing, metallic th ...
£56.00
Elomi’s most-loved Morgan Full Cup Bra. Available in cup sizes D-K cup.
This piece combines Elomi’s signature support ...
This piece combines Elomi’s signature support ...
£45.00
The beautiful Thalia in either full cup or low neck bra.
It is a very feminine key range which has become a wa ...
It is a very feminine key range which has become a wa ...
£115.00 £110.00
The beautiful Thalia in low neck bra, balconette style in this beautiful seasonal colour.
It is a very feminin ...
It is a very feminin ...
£115.00 £85.00
The beautiful Thalia in either full cup bra.
It is a very feminine key range which has become a wardrobe essen ...
It is a very feminine key range which has become a wardrobe essen ...
£115.00 £110.00
This bodysuit is worn to be seen! Join the underwear-as-outerwear trend with this pretty pink bodysuit that has been designed with a ...
£52.00 £40.00
The beautiful Thalia in either full cup or low neck bra.
It is a very feminine key range which has become a wa ...
It is a very feminine key range which has become a wa ...
£115.00 £100.00
Bra Fitting
Our Bra fitment service
Bra fitting is so important
Bra fitting is our number one priority, it is so important to have the right fit for you.
It’s a well-known statistic that 80% of women are wearing the wrong bra size and when on average a woman wears a bra for 15 hours per day, 365 days a year that’s a lot of time to be uncomfortable!
- Our mission is to help change that!
At Pear-Laine we embrace and celebrate that we are all different….
different sizes, different shapes, we like different styles, different colours etc.. and that’s what makes you, you.
Its very rare for a woman to stay in the same size & stay the same shape all her adult life. Our bra size and our shape changes at different stages of our life due to our age, weight gain/weight loss, pregnancy, nursing, illness, hormones, they all have an impact. Therefore, having a regular fitting to check you are wearing the right bra for you is so important.
At your bra fitting our focus isn’t on the bra size it’s on the right ‘fit’ for you. Our aim is to put you at ease, listening to what your needs are, we want to understand if you have had issues previously with bras, what you are looking for and give advice on the style of bra which will best suit you and the clothes you like to wear.
We stock a broad range of styles across a variety of brands, whether you are looking for something that can be worn every day, for a special outfit, or specialist bras such as sports, nursing and post-surgery. If we don’t have what you need in-store we will do our best to find it for you.
If you can't get to us right now, we have outlined four simple bra fitting hints and tips.
We do welcome walk-ins, especially if you have been in before and know what you need, however, to avoid disappointment, if you need a fitting and some personalised advice we highly recommend booking a fitting. This will enable us to work with you to find the best fit for you, all in a welcoming, friendly environment.
Click on book a fitting to arrange your fitting appointment, or if you prefer, call us to get any advice or to arrange an appointment on 01432 683179.
We look forward to welcoming you soon.
Anna x
Spotlight
Discover More
We have a selection of swimwear from brands such as Fantasie, Freya, Panache and Empreinte. ...
Breast Cancer Support
We offer a specialised discreet fitting service for those that have or are about to have surgery whether that is a lumpectomy or mastectomy. We appreciate that it can be a very daunting time and you can be overwhelmed with information you are given to help you. We want to help with this, we recognise everyone's journey is unique and it's so important that you receive personalised advice focusing on you and your situation.
Following surgery, a good fitting bra is so important, it can make such a difference, it helps with your recovery, your comfort and your confidence.
There are generally two types of bras required:
Ladies generally need a post-surgery bra for immediately after surgery and once they are recovered from their surgery, they will need to have a good fitting bra which is suitable for the type of surgery they have had.
Most post-surgery bra’s are designed to be front fastening as movement may be limited initially, they are higher on the sides for fluid management and soft internally with little to no seams to not irritate during healing. If the hospital requires you to have a post-surgery bra ready, they will inform you, in some cases they will provide a specialised compression bra (depending on the type of surgery). If in doubt, please ask your medical provider they will be able to advise.
Bras following a mastectomy are predominately non-wired, designed to be soft and gentle on the skin, extra supportive with higher sides to help with fluid management and they have pockets in the cup to hold a prothesis (if required).
We stock a range of styles and sizes for post-surgery and those suitable if you have had a mastectomy or lumpectomy.
As everyone’s journey is different and we are different shapes as well as sizes we would recommend booking a specialised fitting appointment, you can do this by either giving us a call or booking online. If you would like any advice, please call Anna on 01432 683179 and I will do my best to assist you.
Our Support Your Sister Fund (SYSF)
It's a pay it forward scheme we setup for newly diagnosed breast cancer customers. Its funds their first bra following a mastectomy.
Did you know, In the UK, people with breast cancer get financial support under the NHS with wigs, prosthesis (if needed) but not for Bras?
When you have been newly diagnosed with breast cancer, undergone surgery, maybe facing further treatment, financing replacement bras (especially right now), shouldn’t be something to worry about. To help, in March 2023 we launched our pay-it-forward scheme ‘Pear-Laine's-Support-your-Sister’.
We have only been able to do this through donations from you-our amazing customers, local businesses and the sales of our exclusive “boob” items. We also donated our wedding gift money from our wonderful friends and family last year.
We want to continue our SYSF but we need your support, by:
- buying a pay-it-forward voucher, from as little as £1 either online or in-store
- purchase one of the boob related items (our boob items are a perfect little gift for someone)
thank you it really makes a difference x